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AnalyticsMay 20, 20265 min read
Product KPIs That Actually Matter And How to Track Them
Measure progress the right way to build momentum and stay focused.
N
Nina Rich
Data Scientist

Vanity Metrics vs. Actionable KPIs 123
Tracking total signups is a vanity metric; tracking 30-day active user retention is an actionable KPI. We focus exclusively on metrics that inform product decisions and highlight friction points in the user journey.
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